Over the past few years, Snapchat has worked to get its young user base more involved in the political process, through voting awareness stickers, polling location tracking, voter registration, Discover programming and more.
And now, Snap seeks to take a new step in civic engagement, inspiring its users to become politicians and directly influence political change.
As explained by Break:
“Our new Run for Office Mini is designed to help Snapchatters engage in democracy in a simple, native to mobile way. Powered by information from BallotReady, this simple tool will help Snapchatters explore hundreds of opportunities to run for a local office based on the issues that matter most to them – from the neighborhood council and city council to the school board and government. state representative.
As you can see in the screenshots above, the mini “Run for Office” provides a range of key information on local political positions, as well as explanations of the steps people need to take to introduce themselves. at relevant local polls and stations. .
The mini will also include information on filing deadlines and signing requirements, and provide contact details for local election offices.
“Additionally, Snapchatters will be able to share stickers from this portal to start campaigning on Snapchat with their closest friends.”
Which is important, because according to Snap:
“Snapchatters say friends were more than five times more influential in their decision to vote in the 2020 election than influencers and celebrities.“
It’s an interesting push from Snap, which could help boost civic participation at a key time, with increasingly focused and dynamic political movements, and people of all ages now having more options to engage. on the issues most relevant to them.
At present, American politics, in particular, is dominated by older representatives, with only 6% of US state lawmakers are under 35. Which makes sense – politics, ideally, should involve some level of life experience. Yet at the same time, you also need the contribution of the younger generations to ensure that the most equitable and beneficial results are achieved, and that everyone has a voice and a platform to make their voices heard. high levels of government.
Snapchat is already contributing to political change, with research showing that Snap directly inspired hundreds of thousands of people to go to the polls in 2020. And with a reach of around 90% 13-24 year olds in the United States, it can certainly increase and improve this effort.
Young people are more involved than ever in social issues and they want to have their say. Perhaps this will provide a clearer path on how the next leaders can take to the political stage.
Snapchatters in the US can access the new ‘Run for Office’ mini by opening Snapchat and swiping down on the camera screen to access Snap’s in-app games, where the mini will be listed, or you can search for ‘Run for Office’ in Snapchat.