Senate candidates spend campaign money early so they can collect more later
“So you invest, invest, invest, build your case… and then the payoff comes,” she said.
Some campaigns may already see the benefits of early investments.
In the first quarter of January through March, Democratic Lieutenant Governor of Pennsylvania John Fetterman spent $ 2.1 million, or about half of the $ 4 million he raised for the open race for the State Senate. . Most of his spending, $ 1.5 million, was on “email acquisition,” digital advertising and digital advice. Fetterman had another strong quarter from April to June, raising $ 2.5 million, although he has yet to report revenue.
The early spending helped Fetterman build a mailing list of more than a million supporters, according to his campaign. The second quarter included 31,000 new donors. Almost none of the donors have reached the individual donation limit of $ 2,900 for the primaries and $ 2,900 for the general election, so they can continue to give to the campaign.
Kelly and Warnock, who both had strong fundraising operations in place for their special elections, continue to see their local donors engaged and growing. More than 110,000 people have donated to Warnock, according to its campaign. And 35% of Kelly’s donors so far in 2021 are new.