Reeperbahn Festival delegation reflects on New York edition
For the sixth time, the partnership between the German Talent Festival and the Musical Affairs Conference Reeperbahn Festival and the American Independent Music Association gave European delegates access to the A2IM Independent Week, from 14 to June 17. Here’s what some of them thought.
Indie Week is generally only accessible to A2IM members, thanks to a partnership established six years ago, 40 European music professionals had the opportunity to join the event by as delegates of the Reeperbahn Festival New York edition, which is financially supported by the German Federal Government. Ministry of Foreign Affairs.
It allowed the European delegation to participate in panel discussions, twinning sessions, workshops and company visits – like this year’s virtual tour at the 300 entertainment label – and to gain insight into the US market. music and strengthen their US networks in tailored meetings.
For the second year in a row, A2IM Indie Week took place as a virtual event, including the Libera Awards on the last day of the conference.
The Reeperbahn Festival featured a few German artists, Albertine Sarges and BLVTH in a showcase broadcast live from the Hamburg club Knust. American artist Margaret Glaspy joined the showcase via a video stream.
The Reeperbahn Festival also contributed to the A2IM Indie Week program by organizing a panel on “How the climate crisis will hit the music industry”.
It was moderated by German journalist Emily Whigham, and included Jacob Bilabel (THEMA1), Helen Smith (Executive President of IMPALA), Horst Weidenmüller (CEO of K7 Music, member of the IMPALA Board of Directors) and Tanner Watt (Director of Partnerships at REVERB), who discussed the economic effects the climate crisis can have on individual music industry submarkets, such as tours and festivals, but also how streaming and in particular blockchain technology could influence energy consumption.
Statements from some delegates of the New York edition of the Reeperbahn Festival below:
Jacob Sylvester Bilabel, Founder of Green Music Initiative & Everywh2ere Hydrogen, Germany: “With the forced shutdown of the industry in these times of mad pandemic, it has become even clearer that we need to rebuild better if we want a sustainable future for the area. transformations require a cross-sectoral approach putting all brains, hands and hearts on the table.
“The cooperation of the Reeperbahn Festival with A2IM offered great opportunities to initiate these processes from a transatlantic perspective. The digital delivery of the different formats was flawless and gave me even more opportunities to get in touch with new innovative initiatives from the United States only if these encounters had taken place in real life. Thank you A2IM and Reeperbahn Festival! “
Simone Schiborr, Senior Manager Editorial & Label Relations Deezer, Germany: “This is now my second time as a Reeperbahn Festival International delegate at the A2IM Indie Week. I was already impressed with the professional implementation of the conference last year, which had to take place almost at short notice due to the pandemic. I was once again amazed at how Reeperbahn Festival managed to organize the digital business tours this year.
“I found the information about the work of the US labels particularly exciting. I was amazed by the matchmaking sessions at A2IM Indie Week, where I was able to meet members of the international music industry. Thank you, dear Reeperbahn Festival team, for the overview across the usual borders! ”
Victor Mihailescu, Founder of Underdog Records, Loud Biscuit, Romania: “For a long time I thought the Reeperbahn Festival was some kind of unattainable dream, I couldn’t imagine becoming a delegate. When I finally found the courage to apply, we were at the start of the pandemic and I thought to myself: when the going gets tough, that’s when you have to step out of the comfort zone and reach out, unite, ask people for help. industry and think outside the box, and what better place to get involved than the Reeperbahn Festival?
“The digital event was a double-sided first for me, being the first international music industry conference I have ever attended, but also digital. It was flawless! ‘a physical event would have meant missing information or events, which was certainly not the case here – I was able to attend every panel, with crisp audio quality and meet people I would have otherwise been too shy to approach. Win-win for introverts like me.
“The impact that the whole conference had on me and on my activities since then was profound: I finally gave in and I started to manufacture and distribute vinyl records (with great success), I launched a music editor to complement the label side (also with positive praise from the media) and established business relationships with international colleagues that I probably would never have met otherwise.
“In this constantly evolving musical and commercial landscape, I am curious to know what new information I will discover and where this edition will take me in a year. Thank you for everything!”
Vincent Wilms, CEO of cloudshaper, Belgium: “I joined the Reeperbahn Festival New York because one of the artists on my list has more fans in the US than in Belgium (where cloudshaper is based).
“This event is an ideal way to find the right contacts which are very difficult to reach as a company based in Belgium. The delegate database, company visits and networking opportunities are giveaways for the company. future. I did a few digital conferences last month, and I have to say that the Reeperbahn Festival events are always very down to earth, social and beautifully organized and coordinated. Panels and company visits are always cutting edge and share the exact values and contacts I was looking for. “
Kaylee Wesley-Pearson, Owner of Happy Duck Label, Denmark: “I joined the Reeperbahn Festival New York to inspire myself, learn and connect with people from all over the world. The digital platform made it very easy to communicate with other delegates, and the seminars and showcases also worked digitally very well. I am very happy to have been part of this edition; I learned a lot, connected with a ton of people while saving money and the environment because everything was digital. “
After the Beijing, Nashville and Pan-Africa destinations, the New York edition now concludes the Reeperbahn Festival networking events for the first half of 2021.
They will continue from November 25 to 27 with the Johannesburg in Africa edition focused on ACCES (Africa Music Conference for Collaborations, Exchanges and Showcases).