RANCHO SANTA MARGARITA, Calif., Aug. 03, 2022 (GLOBE NEWSWIRE) — lemon balm, a leading provider of global data quality and address management solutions, today announced the availability of its data enhancement tools for political candidates, PACs and grassroots organizations seeking to achieve potential supporters and improve their Get Out the Vote (GOTV) efforts. Particularly important amid primary races across the United States and leading up to November’s midterm elections, sophisticated data management can play a key role in the outcome of any election. By supplementing and reinforcing the limited information provided by election commissions, Melissa helps these campaign and election actors leverage stronger data to enable more personal connections with voters based on voter sentiment and affiliations. Using Melissa’s tools and services, campaigns can match and enhance existing listings, boosting GOTV activities with email addresses, phone additions with cell and landline numbers, addresses postal and political, location and consumption data.
“What is a key issue for one voter is not necessarily so for another. Our tools help focus on the individual so campaigns can match profiles to potential hot topics,” said Greg Brown, vice president of global marketing, Melissa. “This level of insight gives candidates the ability to communicate directly and effectively with potential voters on the issue or issues that matter most to that particular individual.”
With Melissa’s data enhancement services and technology, campaigns can also extend their reach to blocks of like-minded voters who may prefer a particular method of communication. Melissa solutions allow campaigns to correct, augment and enhance voter lists with up-to-date addresses, email additions and demographic data. Additionally, activists can drill down into a wide range of variables such as psychographic and socio-economic information to further enrich the voter list for more tailored outreach efforts. Melissa’s databases contain broad-spectrum, multi-source data, including over 250 million national voter records, over 130 million national donor records, and over 200 million national consumer records. Nearly 100,000 records are added each week from the USPS New Movers File, supported by hundreds of demographic enhancements that improve voter targeting and ballot results.
By connecting verified CAP SPAM and opt-out email addresses to individual voter profiles, candidates can add significant value to proven campaign communication tools such as direct mail, telephone marketing and even door-to-door mailing. wore. These types of data-driven campaigns are more personal, allowing candidates to micro-target messages with individual appeal using thousands of demographic variables, including voter and party affiliation, congressional district, occupation , donations and charitable involvement, stance on issues, net worth, gender, and many other data points. For example, a campaign could use micro-targeting techniques for direct mail and digital marketing to communicate with voters in a specific geographic area regarding a local issue of particular importance. These types of tools and techniques can be used locally or more widely at the national level.
Melissa’s campaign data advisory services offer proven ROI and flexibility to deliver the greatest value to re-election campaigns and new candidates, whether local, state or national. Data processing is both fast and flexible and can also be implemented directly on campaign websites using APIs that integrate with popular software and web applications.
To contact members of Melissa’s Data Enhancement Services team for additional information, support, and solutions, please visit www.melissa.com/gotv or call 1-800-MELISSA.
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Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 customers worldwide in industries such as retail, education, healthcare, insurance, finance and government trust Melissa for comprehensive data quality and identity verification, including data matching, validation and enhancement services to obtain critical information and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).
Vice President, Global Marketing, Melissa
+1-800-635-4772 ext. 1130
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